About
designing & strategising for world-changing ideas
Aisling's strategy relies on Architectural & Psychoanalytic Theory. The Vitruvian principles of 'firmitas, utilitas & venustas' in architecture in tandem with fundamental psychoanalytic understandings of the psyche, including 'containment' and transforming 'beta elements' into 'alpha-functioning' inform Aisling's work in design and business.
What we do
Strategy, branding, Art & Creative direction
Effective stragegy in communications, especially in the digital space requires a translation of the physical world into the digital. It is imperative to find elegant solutions to communicating visually and textually that make the experience not just work, but enjoyable.
Feedback and reward for interaction create a real, tangible conversation and this is what lasts in the memory once the digital or visual interaction has ended.
the theory
Firmitas or form instructs the creation of a physical, 3D, tangible space so that the 'in person' experience of digital design leaves a lasting memory through the interactive dialectic. Utilitas or 'usefulness' is crucial for design to perform its function and as engaging as design can be, it always requires information to be accessible and messaging to be clear for the experiencer's digestion. Venustas, the beauty of layout, typography and placement is what aligns the viewer to the scriptor. It is the beautiful moments when design inspires that exemplified ideal design.
The psychoanalytic theory of 'containment' in design brings the viewer in and creates an all-encompassing world full of insight, information, answers to critical questions. Translating 'beta elements' or concepts into 'alpha-functioning' provides clarity, solves problems and inspires trust in the receiver, providing a reassuring space for introjection and digestion of communication.